Mars offers branded holiday recipes in mobile campaign

12/7/2012 | Mobile Marketer

Holiday recipes that include the use of products from the Mars Chocolate's M&M and Dove brands are the draw for the company's holiday mobile campaign. Clicking on the ad in the "Today" show's iPhone application takes users to a landing page with a short video and the recipes as well as the option of creating a shopping list for ingredients on a separate site that can be bookmarked.

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