Retailers invest more in mobile merchandising

12/7/2012 | MobileCommerceDaily.com

Retailers are expanding their mobile offerings this holiday season and making it easier for consumers to find and purchase any item they want. It's all about better merchandising on mobile devices, which are playing an ever-growing role in consumers' shopping habits. "Retailers are now integrating mobile into their marketing messages. They are gathering device information and leveraging that information to merchandise intelligently based on location, device type, browsing history and bandwidth," said Craig Besnoy, president and managing director of North America at Netbiscuits.

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