SodaStream fights back against ban on TV ad

12/7/2012 | Advertising Age (tiered subscription model)

Britain's advertising regulators have banned a SodaStream TV commercial -- in which the company claimed its users can each avoid wasting 1,000 plastic soft-drinks bottles a year -- for "denigrating the soft drinks industry." SodaStream is seeking to capitalize on the controversy by running print ads repeating the claim and urging green consumers to spread the word.

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