SodaStream fights back against ban on TV ad

12/7/2012 | Advertising Age (tiered subscription model)

Britain's advertising regulators have banned a SodaStream TV commercial -- in which the company claimed its users can each avoid wasting 1,000 plastic soft-drinks bottles a year -- for "denigrating the soft drinks industry." SodaStream is seeking to capitalize on the controversy by running print ads repeating the claim and urging green consumers to spread the word.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief: