Tapjoy tops 1 billion mark

12/7/2012 | TheNextWeb.com

More than a billion devices have now activated Tapjoy, with about half that number added in just the past eight months. On a monthly basis, the mobile ad and monetization platform has about 110 million active users, with three-quarters outside the U.S., including 44 million in China. The big numbers reflect "the trend we're seeing in mobile apps as developers, content owners and ecosystem competitors around the globe support in-app commerce as the surest way to monetize apps," said Ted Pollak, a senior gaming analyst from Jon Peddie Research.

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