Want creative breakthroughs? Harness your unconscious mind

12/7/2012 | FastCoCreate

Asking consumers what new products or services they need is "like asking the political affiliation of a tuna fish sandwich," Douglas Van Praet writes. People simply can't consciously access their deepest desires, Van Praet explains. "The truth is the unconscious mind, the seat of our motivations, communicates in feelings, not words," he writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC