Niche agencies dominate search marketing business

12/8/2004 | Advertising Age (tiered subscription model)

Ad agencies that specialize in search engine ads are getting a bigger slice of the search marketing business than general ad agencies are, JupiterResearch reports. The search-focused agencies include Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search.

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