The Internet craze in virtual pets

12/8/2005 | Wired magazine

Viacom-owned Neopets.com boasts 25 million members whose long and frequent visits give the site 2.2 billion pageviews per month -- and make it the second-stickiest site on the Web according to Media Metrix. Marketers love the site, because 80% of the members are under 18. Users tend to their beloved virtual pets, but also play in online games branded with familiar labels like McDonald's and Nestle. Click here for a peek at Neopets.

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