"New Business Report"

12/8/2006 | Adweek

Based on a survey of marketing decision-makers, the "2006 U.S. New Business Report," commissioned by Reardon Smith Whittaker, reveals the factors that go into agency selection at the executive level. The survey found that 20% of clients base compensation in part on performance and that 48% of clients report their previous agency relationship lasted fewer than two years.

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