Yahoo!'s Panama launch set for March

12/8/2006 | Bloomberg

Yahoo!'s long-awaited ad management platform dubbed "Project Panama" is set to launch in March, three months behind schedule. Investors and analysts alike see the system as helping Yahoo! compete more effectively with Google, by allowing for more targeted advertising and greater ease of use on the part of smaller and medium-sized marketers that have been drawn to Google's automated search engine advertising system.

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