Common, CP+B team up to launch Microsoft's "softwear" line

12/8/2008 | Advertising Age (tiered subscription model)

Can software giant Microsoft make a claim to hipster credibility with a line of T-shirts? The rapper Common and agency Crispin Porter & Bogusky is helping to launch the line of tees, dubbed "Softwear" which feature old-school MS-DOS typefaces and other touches that recall the early 1980's when Microsoft was still an upstart company.

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