Apple sees new Lala music service as iPhone booster

12/8/2009 | Adweek · Network World

Apple's purchase of Lala, the new Web-based music service, fits into the company's strategy of leveraging its strong portfolio of consumer-electronics devices and software -- the iPhone, iPod and iTunes -- to develop content and services, say industry observers. They predict the Lala mobile app will not only make Apple more money, but enhance the iPhone's marketability as well.

View Full Article in:

Adweek · Network World

Published in Brief: