Bath & Body Works redesigns stores, fragrances

12/8/2009 | Wall Street Journal, The

Sales at the revamped Bath & Body Works chain are on the upswing after two years of flat or falling same-store sales. Amid increased competition in 2004, parent Limited Brands brought in luxury-fragrance developer Camille McDonald to overhaul Bath & Body Works' lines of scents and lotions, and this season marks the first one in which all the resulting new products will be available. The chain also redesigned stores.

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