VML is chosen for Hershey digital duties

12/8/2009 | Advertising Age (tiered subscription model)

Hershey has tapped WPP's VML as the digital agency of record, giving it responsibility for global digital strategy, creative, analytics and implementation across brands. The agency will work with Hershey's creative agency, Havas' Arnold Worldwide, and its media agency, Omnicom's OMD.

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