When will advertising bounce back?

12/8/2009 | Wall Street Journal, The · Mediaweek

Some of the industry's leading advertising forecasts are set to be presented this morning at the UBS Global Media and Communications Conference. Interpublic Group media shop Magna sees U.S. ad revenues ticking up slightly in 2010 to $162.7 billion. Publicis Groupe's Zenith Optimedia predicts a 2.6% reduction in U.S. ad spending, with a total of $144 billion next year. Both forecasts predict that spending in Asia and Latin America will drive industry growth.

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Wall Street Journal, The · Mediaweek

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