Column: Travel industry moves toward customized pricing

Columnist Christopher Elliott explains how hotels, airlines and other travel-industry companies are embracing the idea of pricing based on the traveler or who they think the traveler is. American Airlines, for example, is using technology to offer products and services based on what they know about the customer. "We do offer different benefits and service offerings based on some customer characteristics, such as frequent-flier status," said Mary Sanderson, a spokeswoman for AA.

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Orlando Sentinel (Fla.) (tiered subscription model)

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