Future CEOs should learn how to spin, business leaders say

12/8/2011 | Bloomberg Businessweek

Future CEOs need to learn the art of public relations early in their careers -- ideally, while they're still in business school, according to a survey of more than 200 senior business leaders conducted by the Public Relations Society of America. Only 40% of bosses said their companies' MBA hires were adequately prepared to deal with communications crises.

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