Future CEOs should learn how to spin, business leaders say

12/8/2011 | Bloomberg Businessweek

Future CEOs need to learn the art of public relations early in their career -- ideally, while they're still in business school, according to a survey of more than 200 senior business leaders conducted by the Public Relations Society of America. Only four out of 10 bosses said their companies' MBA hires were adequately prepared to deal with communications crises.

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