Nielsen brings GRP data to Web video

12/8/2011 | MediaPost Communications

Nielsen will give Tremor Video's online-video customers access to TV-style viewing metrics, marking the first time the rating firm's gross rating point data has been integrated with a Web platform. "Marketers want to cleanly compare the reach of online video media to other media -- principally TV," said Steve Hasker, Nielsen's president of media products.

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