What to do -- and not to do -- when you mess up on social media

Two recent social media mishaps illustrate the importance of being careful over who has control of your company's accounts and being ready to deal with mistakes in a way that will minimize the damage -- or even help your business come out ahead, writes Mia Pearson of North Strategic. "If you made a mistake, review all the facts and apologize quickly, honestly and to the right people," she writes.

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