Study: Mobile to be a big factor in accelerating ad spending

12/8/2013 | Reuters

Mobile will account for more than a third of annual global growth in ad spending over the next two years, which should accelerate from this year's 3.6% growth rate to 5.8% by 2015, predicts ZenithOptimedia. "Mobile technology is creating new opportunities for marketers to connect with consumers," said Steve King, chief executive of Zenith.

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