Low-carb campaign yields positive results for Miller Lite

12/9/2003 | Advertising Age (tiered subscription model)

Sales of Miller Lite have surged since the brewery launched a series of TV ads touting its low-carb content. Anheuser-Busch started the low-carb beer trend with its Michelob Ultra line, and Coors is set to launch its new low-carb line, Aspen Edge, next year.

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