French consumers consider Coke crossover drink

12/9/2005 | BeverageDaily.com (France)

Coca-Cola Co.'s newly announced Coca-Cola Blak, a mid-calorie blend of cola and coffee, has some consumers in France scratching their heads. "It is a bit strange. I might try it because I like trying new things, but I'm not convinced," one woman said. Coke will launch the crossover product in France first, where the market is primed for stylish products.

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BeverageDaily.com (France)

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