Flower children make a comeback in ads

12/9/2007 | NYTimes.com

General Mills, Geico, AmericanLife TV and Ameriprise Financial are among the major marketers using music from the 1960s, peace signs and other imagery of the era to forge a brand connection with baby boomers and their children. "There are a lot of good things that came out of the '60s," said Larry Meli, president and COO of AmericanLife TV Network in Washington. "It's time to point them out."

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY