Google touts marketer-friendly tools from DoubleClick alliance

12/9/2007 | Advertising Age (tiered subscription model)

Once its $3.1 billion acquisition of DoubleClick is finalized, Google plans to combine its search data with the online ad network's display information to create a "dashboard" to track and derive the biggest benefit from ads via multiple platforms, according to Tim Armstrong, Google's president-advertising and commerce, North America.

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Advertising Age (tiered subscription model)

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