Faith tourism continues to be lucrative niche for agents

12/9/2008 | Travel Agent Central

People have been traveling for their faith for decades, even centuries, and today's agents are finding a renewed interest in the niche. "Faith tourism is now enjoyed by, taken by, purchased by all age groups -- from youth to baby boomers to retired folks -- all on equal levels," said Kevin Wright, president of the World Religious Travel Association. The "new era" of religious travel "is not driven by pilgrimages, but by missionary travel, faith-based cruising, faith-based attractions, leisure vacations, adventure trips, conferences and so on."

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