FTC wants marketers to get specific with promises

12/9/2008 | Bloomberg

Many marketers believe proposed changes to FTC rules that would require specific disclaimers about products, including weight-loss programs and financial investment returns, are unnecessary and not justified by the agency. The 4A's is among the leading trade groups that say the two FTC reports being used to support the proposed changes to current guidelines were not broad enough in scope, and are calling on the agency to retain the current system.

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