General Mills changing Yoplait ads after Dannon complaint

12/9/2008 | American City Business Journals

General Mills said it will modify ads for Yoplait Yo-Plus after The Dannon Co., which makes Activia yogurt, complained about the wording of digestive-health claims. The National Advertising Division of the Council of Better Business Bureaus in New York said General Mills should limit digestive-health-benefit claims to the ingredient known as Bb12.

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American City Business Journals