IAB seeks feedback on set of audience measurement best practices

12/9/2008 | ClickZ

The IAB has set a Jan. 20 deadline for comments on the draft version of its Audience Reach Measurement Guidelines, which are meant to become a set of best practices for determining the number of Web site visitors. "Even if the guidelines achieve little else, if they get people using these disparate terms in a common way that will be helpful for the industry and people outside of it," said Joe Laszlo, the IAB's director of research.

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