Tremor offers Rx for pharma video ads

12/9/2009 | ClickZ

Pharmaceutical firms' answer to FDA rules on providing risk information with their online video ads was to run adjacent risk info display ads -- but when the display ads didn't appear, the FDA cracked down. Now Tremor Media is stepping in with RX In-Stream, which could make video ads more appealing to pharma firms, per this article.

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