Apparel chains shake things up to cater to mature customers

12/9/2010 | Houston Chronicle (tiered subscription model)

Today's mature woman dresses to fit her own personal style, a fact chains such as Chico's, Ann Taylor and Jones New York are keeping in mind as they change up their merchandise mixes, this story reports. Some of the changes were spurred by the recession, during which more women shoppers focused on acquiring classic pieces that fit in with their wardrobes rather than snapping up the latest trendy fashions.

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