Auto buyers' Web history gives dealers an edge

12/9/2012 | Wall Street Journal, The

Auto dealers increasingly are using the services of Web-tracking companies such as Dataium to get information about the Web-browsing histories of potential auto buyers. When consumers send online quote requests to participating dealers, Dataium also provides an analysis of their browsing habits to help dealers tailor their pitches. Dataium can tell dealers "all the websites [a] person has visited in the shopping process" and "all the vehicles this person has looked at," says co-founder Jason Ezell.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO