Cable, colleges lay big bets on football

12/9/2012 | Wall Street Journal, The

The prospect of scoring some of the $25.5 billion in TV rights fees that will be pumped into college sports in the next 15 years is influencing cash-strapped universities and their business models. According to this article, that represents a risk for television, which is betting that college football, in particular, will continue to attract larger audiences even while moving away from traditional regions and rivalries, and for universities, which jeopardize their mission and integrity in developing football programs at the expense of others.

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