Good vibes continue to improve for Small Business Saturday

12/9/2012 | Boston Globe (tiered subscription model), The

American consumers aware of Small Business Saturday spent $5.5 billion at small retailers, and American Express cardholders increased transactions about 21% compared with last year's Small Business Saturday, according to American Express and the National Federation of Independent Businesses. The "many, many stories in local publications" that highlighted the day helped establish a successful "vibe," columnist Jason Keith writes.

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Boston Globe (tiered subscription model), The

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