For mobile e-mail to thrive, best practices are a must:

12/9/2012 | MediaPost Communications

Mobile e-mail marketing is finding increased consumer acceptance, according to data from Knotice, even though spam e-mail continues to turn consumers away. A key way to avoid the spam problem is for marketers to make it easy to unsubscribe to e-mail appeals and then promptly honor such requests, writes David Goetzl.

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