No sales boost from country-of-origin labels

12/9/2012 | Supermarket News (free registration)

A law requiring country-of-origin labels for U.S. beef, pork and poultry has not led to increased demand, according to researchers, who also found just 23% of consumers were aware of the labels. "It doesn't make a difference. Our members have told us this," said FMI regulatory counsel Erik Lieberman. "Consumers are looking for quality and value. And this law was never a food safety or food quality law. It was designed to put imported products at a disadvantage, and that's what it's done."

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