"Restaurant: Impossible" adds episode with Lexus' backing

12/9/2012 | Advertising Age (tiered subscription model)

Food Network's "Restaurant: Impossible" aired an extra episode Sunday that was added to the schedule due to Lexus' sponsorship. The show featured regular host Robert Irvine working with Lexus-backed celebrity chefs Michael Chiarello and Michelle Bernstein to assist the Boys & Girls Club of Joplin, Mo., cook a dinner for 1,000 volunteers and friends who pitched in during the aftermath of last year's tornadoes. Lexus also is sponsoring material in Food Network magazine, video clips on the network's website, and TV and online promotions.

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