Using customer service to generate profit

12/9/2012 | Duct Tape Marketing

With some clever thinking, it's possible to offer customer service that actually generates profit for your company, writes John Jantsch. "The way to do this is make it a formal package, think about it like a product and offer it either as a tangible added value or as an à la carte offering," he writes. For example, you can hold regular question-and-answer sessions or create online courses to educate your customers.

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