What went wrong with Fresh & Easy?

12/9/2012 | Guardian (London), The

Tesco did two years of intensive research into the U.S. market before opening its first Fresh & Easy stores, but the U.K.-based chain then ignored some of the key findings, analysts say. Also to blame for the chain's failure to thrive: difficulties securing the right locations, ramped up competition by Wal-Mart and, most of all, the timing of the sub-prime crisis and the global downturn that followed.

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Guardian (London), The

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