Why online retailers need to focus on entertainment

12/9/2012 | Entrepreneur online

Online retailers range from largely utilitarian selling sites such as Amazon and eBay to nimbler content-driven competitors including One Kings Lane and ASOS, but none have begun to bring in the kind of entertainment and humor that's likely to keep customers shopping, writes analyst Michael Phillips Moskowitz. He advises retail start-ups to take a lesson from "The Daily Show."

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