Advertising's next big thing: Sequential messaging?

12/9/2013 | Adweek

The next evolution in advertising is the ability to tell a story to customers as they move across devices, bridging the space between the PC and the mobile, Garett Sloane writes. The technology is being worked on in efforts such as Microsoft's test of a new ID to target Surface users based on their PC activities. When sequential messaging is tested, "the data shows it works," Xaxis Senior Vice President Paul Dolan said.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL