The next evolution in advertising is the ability to tell a story to customers as they move across devices, bridging the space between the PC and the mobile, Garett Sloane writes. The technology is being worked on in efforts such as Microsoft's test of a new ID to target Surface users based on their PC activities. When sequential messaging is tested, "the data shows it works," Xaxis Senior Vice President Paul Dolan said.
Advertising's next big thing: Sequential messaging?
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