Barneys encourages fans to pin products on Pinterest

12/9/2013 | Luxury Daily

Barneys is offering a chance for Pinterest users to win a $1,000 gift card by pinning products from the Barneys website to their personal Pinterest boards. The "Pin to Win" contest is likely aimed at offering younger consumers who might not be as affluent an entry point to the brand, Affluent Insights President Chris Ramey commented.

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