Jewelry marketers see the NFL as a big opportunity

Nothing says diamonds quite like the gridiron. Three jewelry-makers spent $42 million on spots during November and December NFL games last year, targeting the men who plan to propose and the women who watch football -- the NFL fanbase is 45% female, according to NFL Network Director of Sales Brad Van Nostrand. Wedding planning was down this year -- the unlucky '13 was partially to blame, according to -- so an uptick in weddings and jewelry-ad spending is expected heading into 2014.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals