Mashups and GIFs make Tumblr's sponsored posts popular

12/9/2013 | Adweek

Tumblr's introduction of in-stream sponsored posts has not driven the microblogging audience away as some predicted. Universal Pictures earned viral traffic with a GIF for the movie "Despicable Me 2," and brands such as Converse, Ford and Home Depot have also used the platform to promote shareable GIFs.

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