Swrve offers dynamic engagement to improve mobile ROI

12/9/2013 | TechCrunch

Integrated marketing firm Swrve has announced a new scoring system that uses dynamic engagement to best target consumers. Swrve says application developers can use the data provided to better tweak what is offered to their user bases. "If Swrve can help its customers improve their mobile ROI, it has a product worth its salt. What’s not up for question is that making money off of mobile users is something that every content and service provider needs to conquer," Alex Wilhelm writes.

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