Twitter's Tailored Audiences excites Wall Street investors

12/9/2013 | USA Today

Twitter's Tailored Audiences feature helped lift the company's stock close to its record, which it hit when it went public on Nov. 7. Analysts predict that advertisers will pay a premium for the retargeting product, which allows them to expand targeting beyond followers, gender and location to include browsing history, cookies and anonymous e-mail addresses.

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