Coke Archives Ads Online

12/10/2001 | NYTimes.com

Coca-Cola has digitized more than 100 years of its advertising campaigns and made them available to employees in an online archive, which contains more than 24,000 items. The project cost less than $5 million and reflects an emerging marketing trend post-Sept. 11 that seeks to respond to American consumers' new yearning for how life used to be.

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