General Mills' Web Site To Let Visitors Create Cereal

12/10/2001 | Just-Food.com

General Mills is reportedly fine-tuning a Web site that will allow consumers to create and name their own breakfast cereals. Beginning spring 2002, visitors to GM's mycereal.com can choose from more than 100 different ingredients to make a unique cereal and have it delivered to their homes at a cost of $1 per serving.

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