Acquisitions, new brands to drive 2008 beverage growth

12/10/2007 | Reuters

Rising commodity costs, a declining number of retailer outlets and more demanding customers will drive the beverage industry to craft new drinks and acquire existing brands to stimulate growth in 2008, industry executives said Monday. PepsiCo will launch a calorie- and caffeine-free carbonated drink called Tava next year, while Coca-Cola Co. is expected to expand its bottled tea range as well as mull over plans to bid for Cadbury Schweppes' Snapple brand.

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