Burger King gets saucy with budget beef promo

12/10/2009 | Brandweek

Burger King's newest marketing gimmick is driven by the idea that "In times like these, everyone deserves a quarter pound of beef for a buck." Through the Dollar Holidays promotion, created by Crispin, Porter + Bogusky, BK fans can send a card stuffed with $1 to those acquaintances who don't rate a larger gift.

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