Retailers take the toy game seriously this season

12/10/2010 | Sun (Baltimore), The

Retailers are working harder this holiday season to capture a larger share of the $22 billion toy market. Toys R Us launched 600 pop-up stores around the country, bookseller Barnes & Noble created in-store toy departments, and Target has boosted its toy offerings to about 8,000, more than any other mass merchant. Lower prices, fewer players and the need to compete with electronic gadgets for consumer dollars are behind the trend, industry analysts say.

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Sun (Baltimore), The

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